Sameer Deolalikar Speaks at April Fair Delhi on Succeeding in Cross-Border E-Commerce

Fyaril kick-started India trip on a great note with Sameer Deolalikar participating as a panelist and delegate during the Ecommerce Conclave at April Fair Delhi on the topic 'How to Succeed in Cross-Border E-commerce'

Here are excerpts of some interesting insights from Sameer around branding, localization, and security:

✅It is important to understand the power of sustainability in branding and creating a narrative around positive impact – economically, environmentally, and socially ; With the introduction of the #FyarilBadges, Fyaril ensures that the products are sourced from verified manufacturers who are committed to eco- friendly practices. This allows customers to put sustainability at the forefront of their shopping experience;

✅ Localization plays a crucial role in enhancing customer experiences. For cross-border selling, it is important for manufacturers to understand regional preferences in language, currency, payment gateways; also having local customer support is paramount;

✅ Talking about localization, sellers should also understand geographical design aesthetics. Every design aspect of the product, like shape, size, color, dimensions, and design style should meet the local design language;

✅ Adapting and utilizing the right tools for localization implementation is paramount to avoid unintended outcomes. For example, the correct use of language translations;

⚠️ Manufacturers should be cognizant of fraudulent prevention techniques like #reCAPTCHA
to safeguard e-commerce stores and transactions;

In the panel, he was joined by esteemed experts Harbinder Singh and Geeta Singh, who shared valuable insights on branding strategies, import considerations, and risk mitigation techniques in cross-border ecommerce. Moderator Meghla Bhardwaj effectively steered the conversation towards branding, fraudulent malpractices, and sustainability.

✅ At Fyaril, we continue to innovate and adapt in the dynamic world of e-commerce, creating meaningful connections and
driving positive change globally.

✅ Global buyers - Join us in this journey by visiting www.fyaril.com or sell.fyaril.com