Understanding B2C vs. B2B Selling

B2C vs. B2B: Find Your Path to Global Success

First, Who Are You as a Seller?

The B2C Path

This path is perfect for a wide range of sellers who want to sell directly to individual customers.

  • Retail Brands
  • Artisans & Craftspeople
  • Resellers & Wholesalers

The B2B Path

This path has specific requirements for sellers who can fulfill large, wholesale orders.

  • You MUST be a **manufacturer** with your own production facility.
  • OR, a **distributor/wholesaler** with proven bulk fulfilment ability.
  • You CANNOT misrepresent your business as a manufacturer.

Fyaril verifies all B2B facilities to ensure compliance.

How the Paths Compare

B2C Presence

  • Your Own Vendor Page: A dedicated micro store (fyaril.com/yourstore).
  • Product Page Visibility: Your brand name is clearly displayed on every product.
  • Local Shops: Get listed on European sites like Fyaril.de, Fyaril.se, etc.

B2B Presence

  • Global Marketplace: Listed in the main B2B section on Fyaril.com.
  • Anonymous Listing: Your name is hidden on the free plan to focus on the product.
  • Full Visibility: Paid plans showcase your brand name and offer a dedicated seller page.

B2C Order Flow

  • Direct Orders: Customers purchase instantly at a fixed retail price.
  • Immediate Fulfilment: Ship the order as soon as it's received.

B2B Order Flow

  • Request for Quotation (RFQ): Receive and respond to custom pricing enquiries.
  • Sample Requests: Fulfil sample orders for potential large-scale buyers.
  • Direct Bulk Orders: Allow businesses to order in bulk directly if you set tiered pricing.

B2C Marketing

  • Promotions & Coupons: Run digital sales and create coupon codes for customers.
  • Social Media Campaigns: Benefit from Fyaril's broad consumer-facing marketing.

B2B Marketing

  • Field Sales Team: Fyaril's team actively finds and nurtures business leads for you in Europe.
  • Trade Show Access: Participate in European trade shows through Fyaril's representation.
  • Sales Coordination: Get help with customer visits, sampling, and deal negotiations.