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Help Center /Sellers/Getting Started/

Understanding B2C vs. B2B Selling

B2C vs. B2B: Which Path is Right for You?

Step 1: Who Qualifies?

Sell to Individuals (B2C)

This path is open to a wide range of sellers.

  • Retail Brands
  • Artisans & Crafters
  • Resellers & Wholesalers
  • Distributors

Sell to Businesses (B2B)

This path has specific requirements for large-scale fulfilment.

  • You MUST be a manufacturer with your own production facility.
  • OR, be a distributor/wholesaler with proven ability to fulfil large bulk orders.
  • You CANNOT claim to be a manufacturer if you do not have a setup controlled by you.

Fyaril verifies all B2B production facilities through documentation and personal visits to ensure compliance.

Step 2: Understanding the Key Differences

Platform Presence

B2C Presence

  • Your Own Vendor Page: Get a dedicated micro store (e.g., fyaril.com/yourstore).
  • Product Page Visibility: Your brand name is clearly displayed on every product page.
  • Local Storefronts: Your products are listed on local European sites like Fyaril.de, Fyaril.se, etc.

B2B Presence

  • Global Marketplace: Your products are listed on the main Fyaril.com B2B section.
  • Anonymous Listing: Your vendor name is NOT shown on product pages.
  • This is the default for the free plan.
  • Full Visibility: Paid plans allow your name and info to be displayed, plus a dedicated seller page.

Order & Enquiry Flow

B2C Flow

  • Direct Orders: Customers purchase directly at a fixed retail price.
  • Immediate Fulfilment: You fulfil the order immediately based on the chosen fulfilment option.

B2B Flow

  • Request for Quotation (RFQ): Businesses request custom pricing for bulk quantities.
  • Request for Samples: Potential buyers can ask for product samples before committing.
  • Direct Bulk Orders: If you provide tiered pricing, businesses can place bulk orders directly.

Marketing Opportunities

B2C Marketing

  • Promotions & Coupons: Run standard digital promotions directly to consumers.
  • Social Media Campaigns: Benefit from Fyaril's consumer-focused social media marketing.

B2B Marketing

  • On-the-Ground Sales Team: Fyaril's sales team actively nurtures leads and wins new business customers for you.
  • Trade Show Participation: Gain access to European trade shows through Fyaril's representation.
  • Sales Coordination: Fyaril assists with customer visits, sampling, and sales negotiations to help you close deals.