On this International Women's Day, Fyaril, a global ecommerce marketplace for sustainable products is shining a spotlight on the remarkable efforts of tribal women artists to preserve India's ancient Warli art form. Fyaril is proud to announce its collaboration with AYUSH Adivasi Yuva Shakti, a non-profit organization dedicated to preserving this traditional art while empowering tribal artists.
Warli art, one of India's oldest and most treasured art forms, has often faded into obscurity over the years. However, Fyaril, is working diligently to ensure the art form's revival and to guarantee that tribal women artists receive the recognition and support they deserve.
Fyaril's mission revolves around addressing two key issues: empowering women to earn their livelihood through art and enabling women to reclaim their traditional role in creating authentic Warli art. Through this partnership with AYUSH, Fyaril has taken a significant step towards realizing these goals.
Speaking about the collaboration, Sameer Deolalikar, Founder & CEO, Fyaril AB stated, "We are very proud to be closely associated with AYUSH. Essentially, Fyaril seeks to bridge the gap between art lovers and the talented tribal women who create these beautiful Warli artworks. When you purchase these products on Fyaril, the benefits directly go to the tribal artisans who work tirelessly to preserve this unique art form."
The partnership with AYUSH aligns perfectly with Fyaril's commitment to promoting not only art but also social and cultural heritage. By showcasing and selling authentic Warli art on their platform, they are actively contributing to the preservation of this ancient tradition.
Fyaril's celebration of International Women's Day by promoting AYUSH and empowering tribal women artists is a testament to their dedication to making a positive impact on the lives of these incredible women artisans. The platform encourages everyone to join in the celebration and purchase a variety of authentic Warli artworks to support these talented women.
Become a part of this meaningful initiative that not only preserves cultural heritage but also empowers women and celebrates their achievements on International Women's Day and beyond.
To shop AYUSH products and contribute to the empowerment of tribal women artists, follow the link - AYUSH
Image courtesy - AYUSH
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